Superior Ford, Inc.

Adrian W. Harris
Dealer of the Year 
Adrian Harris, native of Baton Rouge and graduate of LSU, has worked full-time in the automotive industry for over 42 years. He started his career working for Ford Credit in Baton Rouge as a collector and as the economy started to boom in the 1970’s he rose in the ranks to Dealer Account Manager. He then became a founding partner of Express Leasing, Inc. - A wholesale leasing business with Stanley Richards, a former owner of Richards Ford of Baton Rouge. Under his leadership, the company generated over 100 leases per month. In 1986, he became Dealer Operator of Nelson & East Ford in Zachary and later founded Superior Ford. In 1988, Adrian was Co-Founder, along with James Bouanchaud of New Roads Motor Company. Adrian has been Dealer Operator of Superior Ford for 24 years.

Adrian is involved with many dealer organizations including LADA, NADA, and Baton Rouge New Car Dealers Association. He has held elected leadership positions on the LADA Board serving as Treasurer, Secretary, and Chairman in 2001, Baton Rouge New Car Dealers Association President from 1999-2001, Southern Quality Ford Dealers Board of Directors, and national Ford Dealer Council in 1991 & 1992. He has received awards including the Outstanding Achievement Award for Service and Blue Oval Certified Dealer. He served in the Louisiana Air National Guard from 1968-1988.

He and his wife, Lettye, have one daughter, Leslie and one granddaughter.